AI modules

More and more customers start not with a search engine but with a question to an assistant: "where can I buy X cheaper", "which store ships Y to my country". An assistant does not scroll your banner — it reads data. If your store gives machines nothing, it does not exist in that channel.

AI modules cover this in two different ways:

• llms.txt — a short orientation file at the root of the site: name, description, top categories, key pages. It does for AI roughly what robots.txt did for crawlers.

The second half is already built into the build — an MCP server: an assistant receives the catalogue as structured data (search, product detail, categories, brands, facets) instead of scraping markup. The tools are read-only: an agent cannot write or change anything at all.

Together they form a pair: llms.txt is the signpost, MCP is the door. An assistant reads the first to learn where to go, and calls the second to get the data.

An honest limit: this channel is still forming. It does not replace ordinary SEO — it is added to it, and costs almost nothing, because both halves are already in the free build.